Windows Mobile 7 to be No.2 by 2015

By 2015, Windows Phone 7 will power 37 per cent more smartphones than Apple’s iPhone, according to the prognosticators at International Data Corporation (IDC)

“Up until the launch of Windows Phone 7 last year, Microsoft has steadily lost market share while other operating systems have brought forth new and appealing experiences,” said IDC analyst Ramon Llamas in a press release accompanying his company’s latest Worldwide Quarterly Mobile Phone Tracker, released Tuesday.

“The new alliance brings together Nokia’s hardware capabilities and Windows Phone’s differentiated platform,” Lamas opined. “We expect the first devices to launch in 2012. By 2015, IDC expects Windows Phone to be number 2 operating system worldwide behind Android.”

Worldwide Smartphone Operating System 2011 and 2015 Market Share and 2011-2015 CAGR (listed alphabetically)

 

Operating System

2011 Market Share 2015 Market Share 2011-2015 CAGR
Android 39.5% 45.4% 23.8%
BlackBerry 14.9% 13.7% 17.1%
iOS 15.7% 15.3% 18.8%
Symbian 20.9% 0.2% -65.0%
Windows Phone 7/Windows Mobile 5.5% 20.9% 67.1%
Others 3.5% 4.6% 28.0%
Total 100.0% 100.0% 19.6%

but in order for the prediction to be true, most of Nokia’s Symbian mobile user have to migrate to Nokia’s new Windows Mobile 7 phones. And in order to do that, Windows Mobile 7 would have to lower their pricing and pray that most of Nokia phone users are loyal to Nokia. Nokia is, however, known for their creativity and is renowned for their affordable and full of features smartphones. So there is no reason as to why Windows Mobile 7 won’t best iOS within these 5 years.

Play their cards right, and Nokia with Winmo7 might just make Android bubble to burst.

Source: IDC

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